Big tech companies are making huge strides for humanity’s sake — and often their own, which is why many news outlets are reporting Jeff Bezos’s big announcement with a wee bit of snark. Facebook, Google, Microsoft, and even Amazon are trying to shower the globe with wireless internet while eradicating disease or fighting to keep humans healthy for more years. Renewable energy is now cheaper to make than new coal and oil, in part because of the work done by those money-making entities.
That’s why it should come as little surprise that Amazon CEO Jeff Bezos has announced a $10 billion seed in a new push against man-made climate change. That’s a huge investment, but still well under 10 percent of his entire fortune of $130 billion. He’s the richest man on the planet.
Bezos described his efforts: “We can save Earth. It’s going to take collective action from big companies, small companies, nation states, global organizations, and individuals.”
He hasn’t explained exactly what the money is going to be used for, but he wants to fund anyone and anything that might be useful in the fight to reverse the already catastrophic effects of climate change.
He took to Instagram to announce his investment: “Climate change is the biggest threat to our planet. I want to work alongside others both to amplify known ways and to explore new ways of fighting the devastating impact of climate change on this planet we all share. This global initiative will fund scientists, activists, NGOs — any effort that offers a real possibility to help preserve and protect the natural world.”
Bezos is best known for Amazon, but he also owns Blue Origin, a company that aims to spread humans throughout the solar system to increase the resource at our disposal. He once said that he wants his descendants to live in a world with a “thousand Einsteins.” People like Bezos are key to making it happen.
Part of his reasoning for funding Blue Origin is common sense. Once we’re a spacefaring species, most industry will likely move off-planet (and pollution with it). When that happens, Earth could see a greener revolution than anyone expects. No more burning coal and oil, no more smog in our skies. Just residential neighborhoods and an increased focus on connecting to Mother Nature at every chance.
This is most definitely worth fighting for. In fact, it’s what most of this site’s followers believe in most — saving our planet. We hope the new initiative works.